Most Italians, especially when travelling for extended holidays, are "big spenders", putting out money for good restaurants, excursions, souvenirs, etc.
As far as the territory is concerned, Italy isn't a large country but boasts many important cities, in addition to Milan and Rome, widely spread throughout the territory, which worth the investment of targeted workshops and local promotional activities.
If your are planning to promote your destination/service all over Italy in our important trade shows, roadshows, special editorial including Sales Manuals and on-line projects do not hesitate to contact us for further information!